
Frontline Global Marketing Services Ltd was set up in September 2004 to provide marketing, promotion and sales services to the academic and professional publishing industry. We offer a wide range of tailored services aimed at increasing subscriptions, sales and presence for our clients in the global marketplace. Frontline enables publishers to market and publicise their products and services in new markets or new geographic areas and to further penetrate existing markets, without the expense of additional management time and staffing costs. Based in the UK, Frontline is in a prime position to aid publishers in promoting their products world-wide.
Frontline is experienced in the sales and marketing of books, journals and online products using a variety of different activities and media. In order to help you with planning and developing this process we also offer consultancy services to publishers. We can assist you in preparing marketing plans, developing strategy, public relations planning, and market research.
We are proficient in PR and publicity, including press interviews, reviews, awards entries, white papers and articles, organising customer events and promotional activities at targeted conferences and exhibitions.
Frontline can advise on the potential of entering new markets and their related requirements, including advice on and negotiations with Library Purchasing Consortia. We publish the Library Consortium Directory, soon to be in its fourth edition.
We have recently undertaken the third ALPSP Scholarly Publishing Practice Survey which will be published in September 2008.
|