Where possible we source targeted email lists for E-marketing purposes and send personalised emails to all suitable contacts.  We also contact website owners to gain links and include special offers, banner ads and e-flyers on suitable websites, particularly those of societies and special interest groups.  We contact blog writers and suggest reviews of particular titles or services. Although press releases traditionally fall under PR campaigns, they can be effective e-marketing tools and we recommend that you include online announcements in e-marketing campaigns. This helps you maximise the effect of your website, driving traffic to your site wherever possible.  We aim to achieve as high a level of suitable coverage for you books, journals and online services.