Surveys
Frontline can help you select an appropriate sample for any survey, whether it is to libraries, academics, professionals or association members.  Through our tried and tested methods we expect to reach high response rates and in the past have achieved responses of over 60%.  This is attained by undertaking email and telephone reminder campaigns as well as using multiple survey delivery and response media to optimise results. 

We are experienced in developing survey questionnaires and accurately recording and analysing both quantitative and qualitative results statistically. This provides you with optimum analysis reporting and enables comparison between different market sectors effectively and easily. 

We are happy to undertake market research of any size and for any geographical area. We will consult with you regarding all aspects of such activities to ensure that we are correctly investigating the areas of interest.  It is often helpful to build any questionnaire in conjunction with your staff.

We are more than happy to undertake trials to assess the viability of such activities. Please contact us for further details.

Gap Analysis
We can perform a gap analysis of your existing subscribers or customers in terms of the market potential available. We can cover all regions of the world and will work to a tight brief regarding locations, the market sectors to be covered and the extent of analysis – from in depth to overview. This is achieved by developing tiered lists of institutions in the region based on a variety of factors, such as research strengths, size, and sector.  We then compare this with your own subscriber or customer lists, under a confidentiality agreement, and develop a highly targeted assessment of the gaps which that particular title has in its coverage.

We provide full reporting and statistical analysis for each title or subject collection according with your requirements. We can work in the academic market in all disciplines but also in medical fields using hospital data to provide you with a full list of targets for your sales staff and can also assist you with direct marketing services should it be required.   

We will provide recommendations on actions to be taken as a result of the research which will incorporate time scales and priorities, based on our knowledge of the markets and disciplines concerned.