
Frontline offers sales and marketing consultancy and advice services to publishers regardless of whether you use our implementation services. We are experienced in a wide variety of sales and marketing areas and can assist you in many ways.
We can help build a marketing strategy that is directly suited to your business requirements and objectives, whether it be entering new markets, optimising your presence in existing ones or planning for the future. We are practised in creating pricing and business models for a wide range of online content and specifically for library consortia deals. We can advise you on new developments in the industry based on the hard facts obtained through our market research and can give you an insight into the requirements of libraries. We can provide information that will support tenders for publishing contracts, presentations to boards and committees. We can also provide advice on the optimum markets for any given title or database, including secondary and non-traditional markets and how best to penetrate and succeed in those areas.
We also provide the publicity and market research that will back up these activities.
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