Frontline GMS was set up in September 2004 and provides marketing, promotion and sales consultancy services to the academic and professional publishing industry.  We offer a wide range of tailored consultancy services aimed at increasing subscriptions, sales and presence for our clients in the global marketplace.  Frontline enables publishers to get the most out of their sales and marketing by developing a range of strategies to enter new markets, new geographic areas and to further penetrate existing markets, without dramatically increasing your budget or staffing costs.  Based in the UK, Frontline is in a prime position to aid publishers in promoting their products world-wide.

Frontline is experienced in the sales and marketing of books, journals and online products using a variety of different activities and media.  We can help you develop business models and set pricing for your online products, including pricing for specific library consortia, ensuring that you protect existing revenue and further develop the market. We can assist you in preparing marketing plans, developing strategy, public relations planning, and market research. 

We are proficient in PR and publicity, including press interviews, reviews, awards entries, white papers and articles, organising customer events and promotional activities at targeted conferences and exhibitions. 

Frontline can advise on the potential of entering new markets and their related requirements, including advice on and negotiations with Library Purchasing Consortia. We publish the Library Consortium Directory, now in its fourth edition, published late Spring 2009.

We have fairly recently undertaken the third ALPSP Scholarly Publishing Practice Survey, published in September 2008 and the first ALPSP Scholarly Books and eBooks Publishing Practice Survey, which is due to be published this Autumn, with a response rate of over 60% - early results show that 63% of the publishers surveyed are publishing eBooks in some form including those licensing content to aggregators.

Frontline is one of three consultancies to be working on the JISC Business Models for eTextbooks in Further Education project, and one of two consultancies working on the second stage of the UKSG Usage Factor project.

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